With over 40 years of transformative leadership in broadcasting, Don Wiggins stands as a towering figure in media innovation and operational excellence. From his groundbreaking rise as one of the first African-American radio station owners in the United States—owning both urban contemporary and country western formats—to his current role as President of WDFL-TV 18, The Paradise Network, Don’s career is a masterclass in resilience, reinvention, and results.


Widely revered as the “Startup and Turnaround King,” Don has revitalized stations and networks across the country, consistently driving them to market dominance. At Cumulus Broadcasting, he led the charge that twice secured the #1 station group ranking. At iHeartRadio, he played a pivotal role in the platform’s national rollout, managing key stations in Philadelphia and South Florida. His tenure in Mid-Michigan saw him steer the NBC affiliate through its most successful era, followed by a record-breaking launch of the region’s first 10pm news broadcast on Sinclair’s FOX affiliate.


Don’s strategic brilliance extends beyond traditional media. As the founder of a cutting-edge digital agency, he was instrumental in the successful launch of the syndicated show, Traveling With Denella, now celebrating its eighth season of global success. His ability to blend legacy broadcasting with modern digital platforms positions him as a rare hybrid—equally fluent in analog grit and digital finesse.


Now at the helm of The Paradise Network, Don is channeling his deep industry insight and entrepreneurial spirit into building a “feel good” television brand that resonates across generations. With a sharp eye on social media engagement and digital advertising innovation, he’s leading terrestrial and streaming platforms worldwide.  Don is taking WDFL-TV 18, the Paradise Network,  into a new era of storytelling, community connection, and commercial impact.